2016-06-07

産品獲得Kosher認證(猶太認證),就會成爲猶太人的消費品(非Kosher認證食品,猶太人不吃),也會成爲基督徒以及追求飲食健康人士的優先選擇,有利于在歐美、以色列等地區的市場拓展。

 

以下是相關的報導:紐約 LUBICOM Marketing Consulting的壹份評估顯示美國有1150萬人購買125億美元的kosher食品,2005年Mintel Research Organization的估算則是145億美元。資料顯示購買kosher食品的有全年猶太人kosher食品消費者、偶爾購買kosher食品的猶太消費者(比如,假期時候的消費)、其他宗教的消費者,Mintel Research Organization指出21%的美國人因爲食品是kosher的,所以經常性或者偶爾購買kosher食品(比如,kosher的熱狗)。在這些人中,55%的人因爲健康和安全而選擇kosher食品,38%購買kosher食品的是素食者,16%的人吃halal食品,35%的人因爲喜好和口味而選擇kosher食品。

 

在美國的超級市場裏出售的産品有2850億的産品有kosher的標志,相當于該行業産業規模的60%。驚人的是差不多70%賣給美國食品企業的原料是經過kosher認證的。在過去的8年中kosher食品的銷售每年以10-15%的速度增長,只有有機食品的增幅超過這個數字。美國經過kosher認證的食品已經達到110,000種,2007年有2100中産品做了kosher認證。在美國有10650家公司和機構生産kosher食品。

 

New York…An estimated 11.5 million Americans buy 12.5 billion of kosher foods, a new survey by LUBICOM Marketing Consulting shows. Some studies, like the 2005 report by the Mintel Research Organization, put the figure at 14.5 billion. The numbers reflect sales to year-round Jewish kosher consumers, occasional Jewish customers (i.e. holiday shoppers), members of other religious faiths, and Americans who prefer kosher because of health, safety, or taste preferences. In the 2005 study, Mintel indicated that 21% of Americans either regularly or occasionally purchase kosher products because they are kosher (i.e. kosher hot dog). Of those, 55% listed health and safety as the reason for their purchase, 38% are vegetarians, 16% eat halal, and 35% preferred kosher because of taste or flavor. The kosher symbol appears on 285 billion of consumer goods sold in U.S. supermarkets, nearly 60% of all such goods produced for sale in U.S. groceries. Even more striking is the astounding figure of ingredients in products that are certified as kosher. An estimated 70% of all ingredients sold to U.S. food companies are kosher certified. In the past eight years, kosher sales have increased by 10% - 15% each year. Only organic foods exceeded that number in some years. The number of kosher certified products sold in the U.S. has topped 110,000. Some 2100 products were certified kosher in 2007. In the U.S., 10,650 companies and plants produce kosher products.